Casinolyze Exclusive: Bingo Britain MD on Tax, Growth & AI Strategy

            {
  "id": "alYcmBIAAC0AKDdl",
  "uid": null,
  "url": null,
  "type": "post",
  "href": "https://casinolyze.cdn.prismic.io/api/v2/documents/search?ref=apkP3RIAAC4Ah7Kn&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22alYcmBIAAC0AKDdl%22%29+%5D%5D",
  "tags": [
    "Bingo Britain",
    "interview"
  ],
  "first_publication_date": "2026-07-14T12:17:18+0000",
  "last_publication_date": "2026-08-13T08:52:10+0000",
  "slugs": [
    "bingo-britain-md-interview-tax-growth-ai"
  ],
  "linked_documents": [],
  "lang": "en-gb",
  "alternate_languages": [],
  "data": {
    "title": "Casinolyze Exclusive: Bingo Britain MD on Tax, Growth & AI Strategy",
    "subtitle": "Casinolyze speaks with Bingo Britain's managing director about launching online, competing under the 40% Remote Gaming Duty, and building AI into the player experience.",
    "category": {
      "link_type": "Document"
    },
    "slug": "bingo-britain-md-interview-tax-growth-ai",
    "seo_title": "Bingo Britain MD on Tax, Growth & AI Strategy",
    "seo_description": "Bingo Britain's managing director talks about profitability under the 40% RGD, acquiring players without a legacy database, and AI-driven product innovation.",
    "image": {
      "dimensions": {
        "width": 860,
        "height": 435
      },
      "alt": "bingo-britain-md-interview-tax-growth-ai",
      "copyright": null,
      "url": "https://images.prismic.io/casinolyze/2PryuOoQQDFrF5Hz_bingo-britain-md-interview-tax-growth-ai.png?auto=format,compress&rect=0,0,860,435&w=860&h=435",
      "id": "2PryuOoQQDFrF5Hz",
      "edit": {
        "x": 0,
        "y": 0,
        "zoom": 1,
        "background": "transparent"
      },
      "thumbnail": {
        "dimensions": {
          "width": 860,
          "height": 435
        },
        "alt": "bingo-britain-md-interview-tax-growth-ai",
        "copyright": null,
        "url": "https://images.prismic.io/casinolyze/2PryuOoQQDFrF5Hz_bingo-britain-md-interview-tax-growth-ai.png?auto=format,compress&rect=0,0,860,435&w=860&h=435",
        "id": "2PryuOoQQDFrF5Hz",
        "edit": {
          "x": 0,
          "y": 0,
          "zoom": 1,
          "background": "transparent"
        }
      },
      "open_graph": {
        "dimensions": {
          "width": 1200,
          "height": 630
        },
        "alt": "bingo-britain-md-interview-tax-growth-ai",
        "copyright": null,
        "url": "https://images.prismic.io/casinolyze/2PryuOoQQDFrF5Hz_bingo-britain-md-interview-tax-growth-ai.png?auto=format,compress&rect=16,0,829,435&w=1200&h=630",
        "id": "2PryuOoQQDFrF5Hz",
        "edit": {
          "x": 16,
          "y": 0,
          "zoom": 1,
          "background": "transparent"
        }
      },
      "twitter": {
        "dimensions": {
          "width": 1200,
          "height": 675
        },
        "alt": "bingo-britain-md-interview-tax-growth-ai",
        "copyright": null,
        "url": "https://images.prismic.io/casinolyze/2PryuOoQQDFrF5Hz_bingo-britain-md-interview-tax-growth-ai.png?auto=format,compress&rect=43,0,773,435&w=1200&h=675",
        "id": "2PryuOoQQDFrF5Hz",
        "edit": {
          "x": 43,
          "y": 0,
          "zoom": 1,
          "background": "transparent"
        }
      }
    },
    "image_caption": "Exclusive interview with Bingo Britain",
    "author": {
      "id": "aPEXAREAACEAuJ8S",
      "type": "author",
      "tags": [],
      "lang": "en-gb",
      "slug": "alex---sales-at-casinolyze",
      "first_publication_date": "2025-10-16T16:02:30+0000",
      "last_publication_date": "2025-10-27T13:49:47+0000",
      "uid": "alex",
      "link_type": "Document",
      "key": "83834170-0c1d-4762-963f-b6a187cab2ba",
      "isBroken": false
    },
    "sources": [
      {
        "source": null
      }
    ],
    "slices": [
      {
        "variation": "richText",
        "version": "sktwi1xtmkfgx8626",
        "items": [],
        "primary": {
          "content": [
            {
              "type": "paragraph",
              "text": "We sat down with Patrick Duffy, a Managing Director of BingoBritain.com, Palatial Leisure Limited.",
              "spans": [
                {
                  "start": 17,
                  "end": 30,
                  "type": "hyperlink",
                  "data": {
                    "link_type": "Web",
                    "url": "https://uk.linkedin.com/in/patrick-duffy-2b744570",
                    "target": "_blank"
                  }
                },
                {
                  "start": 55,
                  "end": 71,
                  "type": "hyperlink",
                  "data": {
                    "id": "afoF7xYAAJuaPvTN",
                    "type": "operator",
                    "tags": [],
                    "lang": "en-gb",
                    "slug": "our-editorial-ratings-on-title---editorialrating5.00",
                    "first_publication_date": "2026-05-05T15:31:48+0000",
                    "last_publication_date": "2026-08-26T11:43:16+0000",
                    "uid": "bingo-britain",
                    "link_type": "Document",
                    "isBroken": false
                  }
                }
              ],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "Can you tell us about your new site (if you went online recently, why did you decide to expand into the online landscape)? What is it that players can look forward to when choosing your brand over established brands?",
              "spans": [
                {
                  "start": 0,
                  "end": 216,
                  "type": "strong"
                }
              ],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "For me, this isn't simply about launching another online gaming site. I've been involved in bingo for over 30 years, and we were actually one of the pioneers of online bingo in the UK back in 1999.",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "BingoBritain represents the next chapter. We wanted to create a brand that belongs to all British bingo players, not just those who already know our Palace venues.",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "Although we're an independent operator, that is one of our greatest strengths. Decisions are made quickly, our customers are treated as individuals rather than account numbers, and we genuinely listen to player feedback.",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "Players can expect excellent value, a friendly community, personal customer service, and a business that is built on long-term relationships rather than short-term promotions.",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "Responsible gambling sits at the heart of everything we do because we want customers to enjoy playing with us for many years.",
              "spans": [
                {
                  "start": 0,
                  "end": 20,
                  "type": "hyperlink",
                  "data": {
                    "id": "aO0N2hEAACQAsX9L",
                    "type": "page",
                    "tags": [],
                    "lang": "en-gb",
                    "slug": "responsible-gambling",
                    "first_publication_date": "2025-10-13T14:51:36+0000",
                    "last_publication_date": "2026-07-14T13:58:02+0000",
                    "link_type": "Document",
                    "isBroken": false
                  }
                }
              ],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "Launching or scaling a brand with a 40% Remote Gaming Duty on casino games wouldn’t seem so fascinating to begin with. How does a startup operator achieve a path to profitability under this tax rate without compromising on your player incentives?",
              "spans": [
                {
                  "start": 0,
                  "end": 246,
                  "type": "strong"
                }
              ],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "The tax environment certainly makes life more challenging for independent operators, but it also forces you to build a better business.",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "Rather than relying on unsustainable bonus spending, we focus on acquiring customers who genuinely enjoy our products and want to stay with us over the long term.",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "We're investing heavily in customer service, player retention, responsible gambling, affiliate partnerships, and building trust. We'd rather have a customer who stays with us for several years than one who joins for a single bonus and never returns.",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "That philosophy has served us well in our land-based business for decades, and we believe it will continue to do so online.",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "Established brands already have massive, historical databases to sustain them through the cross-sell and front-of-shirt marketing bans. As a new brand without that legacy database, what alternative digital acquisition channels are you exploiting to gain market share?",
              "spans": [
                {
                  "start": 0,
                  "end": 267,
                  "type": "strong"
                }
              ],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "We're fortunate to have decades of experience within the bingo industry and strong relationships with operators, suppliers and affiliates across the UK.",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "Affiliates remain an important channel for us, particularly those who share our belief in quality rather than quantity. We're far more interested in acquiring genuine long-term customers than simply chasing registration numbers.",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "Alongside affiliate marketing we're investing in organic search, content, partnerships with land-based clubs, social engagement and building a recognisable national bingo brand.",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "Being independent also allows us to react quickly to opportunities without layers of corporate approval.",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "Most operators have now installed AI chatbots, but aside from that, how is your brand integrating AI directly into the sportsbook or casino product? Any new features such as hyper-personalised lobbies, or real-time risk management and automated live trading?",
              "spans": [
                {
                  "start": 0,
                  "end": 258,
                  "type": "strong"
                }
              ],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "AI has enormous potential, but we see it as a tool to enhance the customer experience rather than replace the human element.",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "We're already using AI internally to help improve reporting, analyse business performance, assist with responsible gambling monitoring, generate operational efficiencies and help our teams make better-informed decisions.",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "As we continue to develop BingoBritain, AI will increasingly help us deliver more personalised experiences while maintaining the personal service that has always defined our business.",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "Technology should support great customer service, not replace it.",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "Anything else you want to tell your players?",
              "spans": [
                {
                  "start": 0,
                  "end": 44,
                  "type": "strong"
                }
              ],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "Simply thank you.",
              "spans": [
                {
                  "start": 0,
                  "end": 17,
                  "type": "em"
                }
              ],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "Whether you've been playing bingo for decades or you're completely new to the game, you're very welcome at BingoBritain.",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "Our ambition isn't to become the biggest operator in Britain. Our ambition is to become one of the most trusted.",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "We're building this business for the long term, and every decision we make is guided by fairness, integrity, responsible gambling, and providing genuine value to our players.",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "If you have played bingo in any independent bingo club anywhere in the UK, then I (Patrick) have been the voice that called the most Cashpot and many linked bingo games for millions of British bingo players over many years.",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "We hope you'll join us and become part of that journey.",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "slice_width": "content-width"
        },
        "id": "content$f482c649-d18b-4cf8-9973-f95e6781918a",
        "slice_type": "content",
        "slice_label": null
      },
      {
        "variation": "automaticData",
        "version": "sktwi1xtmkfgx8626",
        "items": [
          {
            "operator": {
              "id": "afoF7xYAAJuaPvTN",
              "type": "operator",
              "tags": [],
              "lang": "en-gb",
              "slug": "our-editorial-ratings-on-title---editorialrating5.00",
              "first_publication_date": "2026-05-05T15:31:48+0000",
              "last_publication_date": "2026-08-26T11:43:16+0000",
              "uid": "bingo-britain",
              "link_type": "Document",
              "key": "abd5c16f-1bc3-4b40-9083-4b42b219b8f5",
              "isBroken": false
            },
            "custom_title_1": null,
            "custom_data_1": null,
            "custom_title_2": null,
            "custom_data_2": null
          }
        ],
        "primary": {
          "header_2": [
            {
              "type": "heading2",
              "text": "Bingo Britain Quick Facts (2026)",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "list": {
            "link_type": "Document"
          },
          "offer": "casino",
          "fallback_offer": null,
          "state_list": null,
          "disable_app_links": false,
          "disable_filter": false,
          "initial_sort_option": "recommended",
          "disable_promo_banner": false,
          "disable_info_box": false,
          "disable_affiliate_disclosure": false,
          "disable_featured_payment_methods_list": false,
          "disable_verified_by_author": false,
          "cta_text": null,
          "highlighted_payment_method": {
            "link_type": "Document"
          },
          "highlighted_payment_methods": [],
          "highlighted_payment_methods_text": null,
          "fill_with_remaining_operators": false,
          "number_initially_visible": null,
          "exclude_operators_not_initially_visible": false,
          "data_points": [
            {
              "title": null,
              "data": "owner"
            },
            {
              "title": null,
              "data": "license_number"
            },
            {
              "title": null,
              "data": "year_founded"
            },
            {
              "title": null,
              "data": "whitelabel_provider"
            },
            {
              "title": null,
              "data": "total_games"
            },
            {
              "title": null,
              "data": "fastest_withdrawal_test"
            }
          ]
        },
        "id": "operator_list$0c3485d3-a96a-4363-a65f-34061a941fe3",
        "slice_type": "operator_list",
        "slice_label": null
      },
      {
        "variation": "allByTag",
        "version": "sktwi1xtmkfgx8626",
        "items": [],
        "primary": {
          "text": [
            {
              "type": "heading2",
              "text": "More Casino Interviews",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "tag": "interview",
          "initial_visible_count": 3
        },
        "id": "posts$52d3eff3-f7d2-490e-aceb-3915dc4dc8c9",
        "slice_type": "posts",
        "slice_label": null
      }
    ]
  }
}