Proper Bet has 10 'platform' sister sites that utilise Playbook’s solutions, including AK Bets, PricedUp and StarSports. However, this is a standalone brand of Proper Bet Limited.
Even after reviewing Proper Bet, it seems that not a great deal is known about the owners behind the casino, aside from the fact that they operate from a base in the English city of York. Proper Bet is licensed and approved by the UK Gambling Commission (#100990).
Playbook Engineering offer the full back-end solution to their clients, which includes website build, software and account management.
They are licensed by the Gambling Commission (#49787), with the full suite of licence options – sports betting, casino games, live game hosting and software – on their record.
Playbook, established in 2016, is headquartered in London and has a satellite office in Krakow.
Proper Bet was launched in the UK in August 2026, delivering a sports-casino hybrid via the Playbook Engineering platform. This makes them one of the newest entrants in the platform network.
The Proper Bet sister sites, so to speak, have the same general layout and design, with a unique skin and visuals for each. Mind you, their game libraries differ quite markedly…
| Sister Sites | LyzeScore™ | Total Games | Loyalty Program | Sportsbook | Fastest Withdrawal Time | Official Link |
|---|---|---|---|---|---|---|
| | 3.1/5 | 2491 |
No
| Playbook Engineering | N/A | PLAY HERE |
| | 2.9/5 | 1554 |
No
| Playbook Engineering | N/A | PLAY HERE |
| | 2.5/5 | 352 |
Yes
| Playbook Engineering | Instant | PLAY HERE |
| | 3/5 | 918 |
No
| Playbook Engineering | 1 hour, 29 minutes | PLAY HERE |
| | 3.1/5 | 1703 |
Yes
| Playbook Engineering | N/A | PLAY HERE |
| | 3.1/5 | 2191 |
No
| Playbook Engineering | 6 minutes | PLAY HERE |
| | 2.7/5 | 1275 |
No
| Playbook Engineering | 37 minutes | PLAY HERE |
| | 2.5/5 | 2681 |
No
| Playbook Engineering | N/A | PLAY HERE |
Note: The above information was updated on 25/08/2026. The numbers are subject to change.
By and large, all Proper Bet sister sites have both sportsbook and casino games. Bet St George is another brand that seems to focus strongly on sports betting, aside from Proper Bet. The RTP and house edge differ from casino to casino despite using the same platform solution.
At the time of writing, Proper Bet has only just launched, and we suspect their game library is yet to be fully formed.
| Sister Sites | Total Slots | Total Live Casino | Exclusive Games | Game Demo | Advanced Game Filters |
|---|---|---|---|---|---|
| | 2290 | 149 |
No
|
No
|
No
|
| | 1459 | 85 |
No
|
No
|
No
|
| | 313 | 41 |
No
|
Yes
|
No
|
| | 806 | 63 |
No
|
Yes
|
No
|
| | 1611 | 129 |
No
|
Yes
|
No
|
| | 1950 | 138 |
No
|
Yes
|
No
|
| | 1171 | 57 |
Yes
|
Yes
|
No
|
| | 2261 | 147 |
No
|
Yes
|
No
|
Of their Playbook stablemates, the range is significant: from Bet St George’s minuscule selection of 86 games to StarSports’ near 2,500 strong library.
Slots are the mainstay of the Playbook, erm, playbook, so don’t expect a huge collection of table games and live casino titles at the Proper Bet sister sites – nor will you get a particularly intuitive search filter like volatility, with name and provider typically the only parameters available.
While limited, there are also a handful of titles in the Crash/Instant game categories. So there is something for everyone on these sites.
Drops & Wins are the focal point of the Proper Bet sister sites promotions, although there’s a handy ‘Casino Club’ promo at AK Bets, which provides rewards when you stake specific amounts per week.
Of the other brands, London Bet and BetWright are two of the most interesting with their Capital Gains and Bangers N'Cash loyalty programmes. You’ll get rebates on your staking each week in the shape of free spins, free bet credits and more.
We’re still taking a good look at Proper Bet and testing out its withdrawal speeds. Hopefully, it follows in the footsteps of its Playbook sister sites, as these brands are generally quite fast at completing payouts.
For example, London Bet processed our Visa withdrawal instantly, while AK Bets took a still-rapid six minutes and PricedUp took just under 40 minutes. Other Playbook brands take a little longer, but the general theme is quick withdrawals across the board.
Otherwise, we can recommend some of their sister sites if you’re looking for immediate action: StarSports leads the way in terms of pure gaming quality and quantity.
London Bet gets a thumbs up as well for its quick withdrawals and loyalty programme, while AK Bets’ Casino Club is another way to add value to your play.
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Craig has been writing about the online betting sector for more than a decade. He’s been having a flutter on the football, trying to master basic blackjack strategy and testing out the latest slots for even longer.