Casinolyze Exclusive: 7bet Team on Building a UK Sports-Casino Hybrid

Being a part of the Anakatech network, 7bet is one of the sports-casino hybrids in the UK gambling market. We spoke with 7bet's team briefly and discussed a few questions.

With the 40% Remote Gaming Duty, where are you absorbing the cost? Are you lowering game RTPs, cutting back on player bonuses, or just accepting lower margins?

The 40% Remote Gaming Duty is a significant increase, but we do not plan to pass the full cost on to players through RTP reductions or removing promotional value.

We will manage the impact through more disciplined acquisition, improved supplier terms, stronger retention, and simpler, more relevant promotions. Any product changes will be based on individual performance rather than applied across the entire casino.

Our priority is to maintain a fair, high-quality player experience while operating sustainably.

What is it that players can look forward to when choosing your brand over established brands?

Players can expect the responsiveness of a challenger brand alongside the features of an established operator.

As a focused and agile operator, we can react quickly, listen closely and turn player behaviour and feedback into meaningful product improvements. Our team is genuinely passionate about betting and gaming, but every decision begins with the player experience. We continuously analyse how customers navigate the platform, where they encounter friction and how we can make every interaction faster, more intuitive and more enjoyable.

Alongside competitive odds and extensive football coverage, players have access to features including Bet Builder, Cash Out, Early Payout, ACCA Boost and Book a Bet. We are also continuing to strengthen our horse-racing betting product, while offering a broad range of casino and live-casino games through the same account.

Our focus is on a simple product, transparent offers, responsive support and continuous improvements based on how customers use the platform.

Anything else you want to tell your players?

7bet is committed to building a long-term presence in the UK.

Our focus is on delivering lasting value to players through competitive odds, an easy-to-use platform, clear terms, responsive support and continuous product improvements, not simply relying on headline offers.

As we grow, we will continue listening to our players and shaping the 7bet experience around what UK customers genuinely value.